Customer Positioning, Strategic Marketing & Advisory

HR Technology Advisory

Coming from Corporate Executive backgrounds with over a decade of experience each in HR/Recruiting, with companies spanning the range from start-ups to Fortune 15 global enterprises; we are somewhat uniquely positioned to help HR Technology vendors.

In addition to partnering with you to help you market to practitioners, we know what your customers need & the struggles they face with their jobs... and their technology. We can help you to go "next level" with strategic marketing campaigns and advising you on customer positioning.

What We Do

01

Talent Strategies

Talent Strategies

You have the solution, now you need the team to make the magic happen (and keep happening).  We have you covered.   We advise and develop talent strategies for technology companies to meet their workforce needs; just as we’ve done for companies ranging from bootstrapped startups to Fortune 10 firms.

We start by evaluating your current workforce and business demands (current and forecast) to create the best recruitment marketing or employer branding strategy to meet your needs.  Our talent fulfillment team can also identify, attract, evaluate, recruit, and retain candidates on your behalf, if needed; allowing you to focus on what you do best:  technology.

 

02

Engagement Strategies

Engagement Strategies

Our management consultancy practice can also help build the business case by engaging with your clients to understand their business needs; then work with both sides to advise, scope and shape projects.  After the sale comes the hard part: how do you grow adoption and advocacy with your client groups?  We can help with that. Through the creation of engagement strategies that take a practitioner-minded approach,  industry research,  supplemental sales and client education pieces such as articles, webinars, white-papers, and user conferences; we help your team deliver exceptional experiences your clients expect.

03

Technology Strategies

Technology Strategies

You saw a need, developed a solution, and worked hard to reach the “go-to-market” phase. But is what you’re building what clients really want… or more to the point:  is it what they really need?  We work with technology companies to define, differentiate and position both your company and product brand to ensure not only customer relevance, but truly engaging, effective user experiences.

Drawing on our background as experienced practitioners and technology buyers, we work with your team as you build the product roadmap, retool/revamp and provide feedback with your UX/UI team on design and usability on a daily or ongoing basis.